Year: 2024 | Month: December | Volume 12 | Issue 2
Assessment of Digital Promotions Impacting Hospitals Growth: Predictive Analysis
Killamsetty Aruna Kumar Gupta
M.V.S. Murty
Koppala Venugopal
DOI:10.30954/2322-0465.2.2024.6
Abstract:
Inevitability is quite ahead for almost all sectors of industries to adopt digital marketing strategies for a good number of benefits in comparison with traditional practices of so called Marketers. Though an assumption is recollected that hospital industry does not need promotions, the competition among corporate and middle range hospitals has been strong and the complete information about all the facilities and services of hospitals are decided to be reached to the targeted audience. Scintillating digital platforms explored with dexterous technical tools are found to be quite quintessential to promote hospital products and services.
This research aimed at assessing the digital marketing factors’ influence on the sustainability of hospital industry in Srikakulam District at the standpoint of promotion mix strategical choice. The method mix associated with descriptive design, qualitative and Quantitative approach, convenient sampling techniques, cross-sectional survey type and analysis with EFA and multiple regression was carried out. The relationship between the factors and sustainability was established through finding and further interpretation backed
up with management implications was explored in this paper
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