Year: 2024 | Month: December | Volume 13 | Issue 4
Editorial
Debashis Sarkar
DOI:Coming soon...
Abstract:
India has emerged as a powerful hub for retail over the past decade and is projected as the third-largest retail market globally in 2024. The total merchandise value of the Indian e-retail market has grown to nearly $60 billion, the second largest in the world. India’s consumption and discretionary spending have faced headwinds in recent years. It has fallen from 11% pre-COVID (2017-19) to around 8% post-COVID (2022-24). This decline appears to be due to high inflation and stagnant real wages. Consumption pressure is evident with e-retail growth forecast to be 10% to 12% in 2024, compared to historical growth rates of over 20%.
© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
Print This Article Email This Article to Your Friend
