Year: 2023 | Month: December | Volume 14 | Issue 2
Digital Transformation in Banking: A Case Study of E-Banking Services in Aligarh District during the Covid-19 Pandemic
Musab Mubarak Ilmi Qadri and Mudasir Rajab
DOI:10.30954/2231-458X.02.2023.2
Abstract:
This study examines the transformative impact of e-banking services during the Covid-19 pandemic in Aligarh District, Uttar Pradesh. Through a structured questionnaire and statistical analysis, we explored usage patterns, challenges, and motivations among
residents. Key themes include the surge in e-banking adoption, demographic influences, advantages, operational challenges, and preferred e-banking services. Our findings offer valuable insights into the evolving landscape of digital banking and respondent’s behaviour during unprecedented times. The research employed statistical measures, including simple percentage analysis, averages, and the Pearson’s Chi-square test for independence to address questions about the factors influencing e-banking usage. This nuanced understanding contributes to a comprehensive view of the changing dynamics of digital banking in Aligarh District.
© This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
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