Current business practice convincingly demonstrates the significant impact of accounting and controlling activities on management processes. The overall increase in financial instability complicates the dynamics of micro- and macroeconomic processes at the national and global levels, leading to new financial risks and challenges. This research is dedicated to substantiating the role of accounting in the strategic management of an enterprise in modern economic conditions. The article identifies the current context of

the essence of accounting in terms of management decision-making. The relevant functions of accounting are systematised. The role of accounting in ensuring the reliability of strategic management decisions in crises and instability is considered. Potential risks of improper implementation of audit of financial statements or neglecting the need for its conduct are highlighted. It is established that the primary negative consequences of such phenomena are practically reflected in investment planning and financial stability. In an unstable economic environment, practical accounting is a prerequisite for improving the quality of financial reporting and optimising the strategic management paradigm. The leading role of accounting in ensuring the completeness, reliability, and dependability of financial reporting, which prevents potential operational risks or erroneous management decisions, is substantiated. The practical significance of the research results lies in the feasibility of their application to improve the effectiveness

of the financial activities of enterprises by increasing the level of reliability of reporting, analysing the reasons for its discrepancy with reality, as well as controlling financial performance, which synergistically serves as the basis for making effective strategic management decisions.