The coastal agricultural belt of the Coromandel region is very vulnerable to cyclonic damage. The ill effects of cyclonic damage could be lessened effectively if crop diversification is adopted. But, in the region, most of the farmers either cultivate annuals or perennials as Monocrop. Monocropping would largely reduce the farmers’ resilience. In light of this, this study was conceived with the objectives to assess the various factors influencing the farmers’ awareness of crop diversification as a method to mitigate risk and to prioritize the primary factors contributing to the non-adoption of crop diversification on a cluster-specific basis in the cyclone prone Coromandel coast of Tamil Nadu. The Coromandel coast formed the universe of the study. The multistage stratified random sampling approach was employed to select sample respondents. The ultimate sample size was 400. The required primary data were collected for the study through a pre-tested, structured interview schedule administered to sample respondents. The logit analyses indicated that the awareness of farmers on such crop diversifications was majorly and positively influenced by agri-extension activities. Further, Garrett analyses revealed that, by and large, the reason “Fear of production failure’ was the principal cause for the non-adoption of crop diversification. Hence, the study concluded that the farmers need to be imparted with the production techniques of the

alternative crops that could be taken up in the Coromandel agricultural belt and encouraged to cultivate the crops through an enhanced extension approach specially intended for this purpose.