Year: 2024 | Month: September | Volume 69 | Issue 3
Formation and Implementation of the Business Development Strategy of Ukrainian Enterprises: Functional Modelling (IDEF)
Liliia Bodenchuk
Iryna Liganenko
Oksana Bondar-Pidhurska
Valentyn Vlasenko
Alla Glebova
DOI:10.46852/0424-2513.4.2024.37
Abstract:
The current political and economic situation in Ukraine has led to the deterioration of the financial condition of enterprises, which need a clear business development strategy and effective tools for its implementation. Mastering the skills of timely analysis of the financial state of enterprises, the formation of anti-crisis measures, and the implementation of management decisions will contribute to the development of an optimal business development strategy for each specific enterprise in war conditions. In order
to increase the efficiency of the process of formation and implementation of the company’s business development strategy, it is recommended to functionally and informationally detail and design it based on a certain methodology and software tools. At the same time, detailing the process of formation and implementation of the company’s development strategy should be based on the modelling of business processes at the company. Taking into account the above, the main goal of the research is to generalize
the theoretical material and provide practical recommendations regarding the use of modern tools for the development and implementation of the business development strategy of Ukrainian enterprises in modern realities. The authors use functional modelling of business processes based on the IDEF standard in the formation and implementation of the company’s business development strategy. Modelling these processes based on the selected IDEF standard allows taking into account all potential factors related to the management of Ukrainian companies in modern realities, as well as focusing on information flows
for making management decisions. It is noted that the collection of information (various methods and techniques), the analysis of the external and internal environment are critically important for the formation of the company’s business development strategy and the development of measures for its implementation. It is emphasized that the enterprise can adapt to the changing state of the external environment with the help of an anti-crisis strategy and create prerequisites for the effective use of all types of resources. In this
regard, it is recommended to use the IDEF14 notation in the conditions of modern reality.
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