The issue of actualizing the phenomenon of financial analytics as an effective tool for managing and controlling business processes is becoming of paramount importance amid the active development of the transformation of the Ukrainian economic space. This situation is exacerbated by the digitalization of financial and economic processes, as well as the trend of global integration of the economic space. The study aims to analyze current trends in the development of the financial and analytical sphere as an effective management tool. The research was carried out using the following general scientific methods: multidisciplinary analysis, synthesis, specification, abstraction, induction and deduction, and formalization. The authors assessed the risks involved in the implementation of financial analysis, as well as the vectors of predictive development of its algorithm in the future. It has been found that the digital

transformation of financial analysis processes is currently seen as an inevitable optimization stage in the development of the business environment. The authors have identified several dangers related to the use of artificial intelligence in financial analysis within the general trend of digitalizing accounting and economic procedures. The article substantiates that modern digitalization tools create an opportunity to simplify the processes of collecting and accumulating financial information. It has been proven that

the implementation of effective financial analysis allows making effective management decisions in business processes. The results of the study may have practical value for optimizing economic activities.