Year: 2023 | Month: December | Volume 12 | Issue 3and4
Constraints to Implementation of Market Information System (MIS) on Minor Forest Produce (MFP) in High Altitude and Tribal (HAT) Zone of Andhra Pradesh
Ch. Satish Kumar
K. Nirmal Ravi Kumar
K. Solmon Raju Paul
P.V Sathya Gopal
V. Srinivasa Rao
DOI:10.46852/2249-6637.04.2023.5
Abstract:
Marketing information is one of the noteworthy inputs for any organization and individual, where it helps in the decisionmaking
of future marketing events, and its needed set of activities known as MIS. The present study focused on constraints in
the implementation of MIS in the HAT zone, the severities of the constraints were quantified with the aid of the Garrett ranking
technique. The major findings of the study revealed that mobile network issues with a Garret score of 68.19, delays in updating
market information with 64.89, frequent fluctuations in prices with 55.24, and market information not timely 46.96 respectively are
the major problems in the implementation of MIS in HAT zone. The least prioritized problems of the study are low literacy with
a Garret score of 43.56, mitigated training programs on the grading of MFP with 35.29, and higher transportation cost with 21.73
respectively.
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