Year: 2023 | Month: March | Volume 12 | Issue 1
Marketing Chain, Price Spread and Efficiency of Turmeric
Crop in Yamunanagar District of Haryana (India)
Choote Lal
Sumista Rani
Suninder Singh
DOI:10.46852/2249-6637.01.2023.2
Abstract:
Since ancient times, spices have been used for in the kitchen and medicinal purposes. In addition, spices such as turmeric, coriander,
garlic, fenugreek, cinnamon, cumin and clove are utilized as health remedies for various diseases. The study tried to find out various marketing channels, costs, price spread and marketing efficiency of spice crop turmeric in the Yamunanagar district of Haryana. The study is based on primary data for the year 2020-21. Acharya’s approach to marketing efficiency has been employed to analyze the data. The turmeric producers adopted five marketing channels for turmeric crop in the Yamunanagar district of Haryana. The study concluded that among the marketing channels adopted by turmeric farmers in the Yamunanagar district of Haryana, channel-V (direct from the producer to the ultimate consumer) was the most efficient marketing channel because, by this channel, the producer receives a reasonable price for their turmeric crop and the consumer received turmeric at the lowest prices. Hence, both the consumer and producer’s surplus are maximized.
©
This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited
Print This Article
Email This Article to Your Friend