Year: 2022 | Month: December | Volume 11 | Issue 3
Analysis of Communication through Traditional Folk Media for Rural Development in Rajasthan
Praveen Kumar
Venu Lenin
DOI:10.46852/2249-6637.03.2022.6
Abstract:
Exploratory and descriptive research on analysis of communication through traditional media for rural development was conducted. In this study Jaipur and Jodhpur districts in Rajasthan were selected purposively. The data were collected from 120 respondents using structured interview schedule and analysed using standard methodology. The finding of the documentation of traditional folk media resulted in collection of several folk forms including folk dances, puppet show, folk proverbs and folk drama and theatre etc. From the results it was revealed that folk media artists and development functionaries preferred folk songs (37.60), puppet show (29.22), folk theatre (28.70) and folk dance (20.68) in both districts based on the mean Garret score. Correlation among different communication attributes of folk media i.e. message and channel attributes exhibited positive and negative relationships at 0.05 level of probability. Content analysis of folk media songs resulted in their effective utilization in 11.26 per cent related to social relations, 7.26 per cent related to entertainment and 5.27 per cent related to agriculture and only 2.50 per cent related to health. As per results of the study the traditional folk media have great potential which can be effectively used for information dissemination and adoption of new technology. Different constraints were faced by folk media artist in their use of folk media for communication are perceived as management constraints, financial constraints, communication constraints, technological constraints and social constraints. Hence this study suggests that to maintain the folk culture government should initiate measures such as providing incentives to folk artists. As per results of the study the traditional folk media have great potential which can help the development functionaries to use them effectively for information dissemination and adoption of new technology.
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